Sr. PMM, Service Cloud Messaging & Positioning

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, our outstanding Product Marketers build and tell inspirational stories to people around the world! We develop product messaging and positioning, go-to-market (GTM) programs, campaigns, events, and sales enablement. We measure our success by our ability to develop creative and innovative marketing strategies and ability to gain mindshare of our key buyers.

The Service Cloud Product Marketing team is responsible for fueling growth for our largest product at Salesforce - the world’s #1 customer service platform, Service Cloud. We do this by continuously innovating and ensuring that Service Cloud is highly relevant and top-of-mind to customers, prospects, analysts, and our internal sales teams.
 

About the Role

This is a high-visibility, high-impact role on the Service Cloud Product Marketing team that empowers you to stretch your strategic storytelling abilities. Your main focus will be on developing global messaging and positioning that sets the industry standard. As a Sr. Product Marketing Manager (Sr. PMM) you will be responsible for bringing the Service Cloud story and product innovation to life in keynote presentations and in analyst briefings.

You will work with senior leaders across functions, and a world-class team of passionate product marketers will support you in your journey. This is a fast paced role that requires tight collaboration with PMMs covering our core Service Cloud products, as well as our Customer Insights, Customer Marketing, Creative, Public Relations, Analyst Relations, Events, Campaigns, GTM, and Product Management teams.

Responsibilities

• Drive the messaging and positioning strategy for the Service Cloud product portfolio globally

• Lead the creation of executive-level keynote presentations for premiere events, like Dreamforce, that engage in-person, digital, and hybrid audiences

• Develop messaging /positioning frameworks and enablement materials for Sales and the wider Marketing team to drive messaging consistency around the world and across industries

• Partner with Customer Insights to test messaging in focus groups with customers and prospects

• Partner with Analyst Relations to create presentations for industry analysts that are designed to demonstrate our thought leadership and product innovation

• Serve as a speaker coach for senior executives and other presenters by prepping them to deliver our brand narrative

• Provide messaging direction and feedback on new campaigns, creative assets, and PR strategies

• Conduct competitive research to ensure our messaging / positioning is relevant and differentiated

Required Skills / Experience

• 5+ years of experience in marketing, content, public relations, or a similar field

• Excellent storyteller - you know how to craft a story, engage an audience, and make the complex simple

• Strong communicator and writer - you communicate clearly / concisely and adapt based on your audience

• Flexible and cross-functional team player - you quickly adapt and have a proven ability to lead and inspire others

• Executive presence - you can present to senior executives clearly and confidently

• Creative problem solver - you’re an innovative thinker who knows how to connect the dots and dream up big ideas

• Google Slides / Keynote / Powerpoint pro - you have hands-on experience designing impactful presentations and have impeccable attention to detail

• Feedback extraordinaire - you take feedback well and know how to manage differing opinions to take projects from good to great to phenomenal

• Project management experience - you know how to lead projects from start to finish and rally a team

• Willingness to travel to support in-person events (~10% travel)

Bonus Points

• You have a B2B technology background

• You’ve dabbled in broadcast, media, and/or entertainment (maybe you’ve written your own screenplay or moonlight as a content creator?)

• You’re willing to push the envelope and try new ideas that make your audience say “Wow!”

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

For Illinois based roles, the base salary hiring range for this position is $155,400 to $213,800.