Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Senior Researchers at Netflix are valued partners with our LATAM regional Content, Marketing, and Product teams. Their aim is to help them tell incredible stories, define strategy, and develop world-class campaigns. You will work closely with the teams to understand their insights needs to develop, execute, and deliver best-in-class research to address them.
The scope of this role is broad, with tremendous opportunity for leadership and impact. It covers Brazil with highly strategic questions. This is a senior individual contributor role, and we’re looking for a minimum of 8-10 years of relevant experience.
Types of projects you will lead:
You will lead research on a wide variety of topics within your country (and occasionally beyond), ranging from big-picture country strategy to film/series-specific insights. A key focus will be to deeply understand the underlying needs, motivations, and emotions that drive love for our TV shows and movies so we can help Netflix continue to create stories that will excite our current and future members. More broadly, you will be a thought leader in helping to drive strategy in the region and beyond, and will represent the voice of the Brazilian consumer globally.
In this role, you will:
Synthesize data from multiple sources (quantitative surveys, qualitative, behavioral, 3rd party) to craft clear meanings and create bigger insights.
As part of the LatAm CI team, proactively partner with other CI researchers and cross-functional partners, including Content, Marketing, Product, Data Science, Brand, Finance and Strategy, Partnerships, etc., to develop new research initiatives.
Identify & prioritize high-impact research opportunities; Design, execute, and socialize a range of studies that inform a variety of strategic & show-level business decisions.
Work closely with Netflix creative executives and external creators to provide insight that helps to guide show development and strengthen series/films during post-production.
Provide insight that helps the marketing and communications teams decide how to best position Netflix series in the marketplace at a global scale.
About you:
8-10 years of experience in content or audience-related research, and/or analytics. Hands-on experience leading end-to-end mixed methods research studies is required.
Well-versed in entertainment research.
Experience socializing insights across different departments, from content/creative to marketing/communications to other researchers, pivoting to different needs seamlessly.
A phenomenal communicator, written and verbal, with compelling storytelling capabilities, allowing your partners to think/feel things they wouldn’t have otherwise.
A phenomenal communicator, written and verbal, with compelling storytelling capabilities, allowing your partners to think/feel things they wouldn’t have otherwise.
Skilled at translating findings into strategic business recommendations; an expert at connecting dots and surfacing learnings from past research to apply today.
A proactive self-starter, comfortable working within a self-directed culture and navigating ambiguity.
An excellent collaborator, able to build strong partnerships both within your team and with business partners.
A resilient, flexible, and selfless individual with a growth mindset, comfortable managing through ambiguity and learning new things, who aligns with Netflix culture and values
Able to prioritize their efforts in line with business needs, and juggle multiple requests from different colleagues.
Attention to detail, without losing sight of the big picture.
English proficiency is required. Spanish is a plus.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.