Mastercard
1 day ago

Vice President, Product Management - Go-to-Market Strategy

Toronto, Canada (Ethoca)

Job Description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Vice President, Product Management - Go-to-Market Strategy

Overview:

The Services team and solutions fuel growth for partners globally by providing cutting edge services in the areas of Customer Acquisition and Engagement, Security Solutions, Business and Market Insights, and Open Banking. Focused on thinking big and scaling fast, our agile sales team is responsible for end-to-end solutions for a diverse global customer base including retailers, airlines, hotels, tourism agencies, public sector entities, restaurants, consumer goods and telecom companies.

The Customer Experience and Disputes product team is looking for a Vice President, Product Management – Go-to-Market Strategy. The ideal candidate is highly motivated, intellectually curious, analytical, possesses an entrepreneurial mindset, knows how to navigate a matrixed high-growth organization, and has a proven record of scaling products. This person will work across all products in our space including Ethoca Clarity and Alerts, PCS, MCOM and more to help define and lead our post-purchase experience strategy.

The Vice President, Product Management will be responsible for:

• Defining and leading the global Go-to-Market strategy for our products within Customer Experience and Disputes by aligning product positioning, pricing, packaging with regional and global growth objectives within our area and across Mastercard.
• Working closely with key customer segments to ensure we establish improved processes to gather the voice of the customer and keeping our pulse on customer needs that continue to drive product-market fit and customer retention specifically in disputes and chargebacks.
• Leading the broad commercialization, including establishing new market opportunities and key performance indicators for the Post- Purchase Experience while setting objectives in partnerships with regions and driving launch readiness, sales enablement, performance tracking.
• Acting as an expert, advocate, and champion to internal and external stakeholders across regions to educate on the latest customer, product and market trends, how those inform the product marketing roadmap and be recognized as the source of truth for Customer Experience and Disputes.
• Advising and partnering with Sales & Account teams globally to deliver compelling value propositions, enablement content and training that drive pipeline growth and conversion.
• Identifying, evaluating and prioritizing business cases for new business and product opportunities, and build business models to support.
• Managing, inspiring, coaching, and empowering a cross-functional product team and ensure compliance with Mastercard’s product management discipline and foster a culture of agility, accountability, and customer-centricity.
• Collaborating closely with Product to align product delivery to messaging and act as a feedback loop back to product to deliver sales and consumer insights.

About the Role:

• Drive tangible data-driven business outcomes at the program level, manage to a quantified scorecard continuously monitoring and analyzing key performance indicators and optimizing product performance.
• Develop and deliver a consistent product vision, strategy, alignment, and roadmap for all products within the Program, working on multiple Products in a complex matrixed environment.
• Establish and drive product management disciplines across the product lifecycle, e.g., Studio framework, Agile development and product quality, ensuring product readiness across Technology, GTM, Delivery, and Product perspectives.
• Manage and optimize budgets, forecasting, and cost allocation to enable the delivery of key business objectives.
• Advocate for Program and Products by creating compelling communications for Senior and Executive Management.
• Build, motivate and lead direct and cross-functional teams, leveraging trust-based relationships to deliver an efficient operating model
• Drive a user-centric culture of data driven, test and learn experimentation, continuously assessing and enhancing the Product user experience.
• Engage in scheduled Voice of the Customer engagement to identify Product friction points, creating and owning the action plan to address them in partnership with Product Operations.
• Continually raise the bar across the Product organization by a combination of hiring top new talent and actively growing existing talent (e.g. through participating in mentoring outside the Program).
• Navigate across cultures and geographies and leverages strong relationships with key groups across Mastercard to gain support and buy-in for key decisions
• Emulate and drive Mastercard Way behaviors through their behavior, recognitions, coaching, and employee engagement.

All About You:

• Proven success in developing and launching new SaaS or enterprise software products with engineering teams following the scaled agile framework with a strong track record in GTM leadership and product strategy.
• Strong strategic acumen with the ability to translate market insights into actionable GTM plans and influence at the executive level while partnering with Marketing and Communications to ensure market success.
• Deep understanding of customer experience, disputes, or post-purchase journeys in a digital-first environment.
• Data-driven go-to-market mindset with a passion for experimentation, differentiating from competitors, performance optimization and continuous improvement by translating and applying customer feedback to lead product offering adjustment strategies.
• Proven success getting things done globally, across functions and time zones in a high-growth matrixed environment.
• Prior experience with skills promotion and coaching global teams to facilitate end-to-end product ownership.
• Demonstrated experience as a leader of leaders with strong interpersonal skills and the ability to develop product talent (both managers and individual contributors).
• Skilled at building compelling strategic visions and executing against those with practical plans.
• You are a strong, confident, and exacting writer and speaker. You communicate your vision and roadmap effectively to a wide variety of stakeholders.
• Proven track record of data driven decision making and applying continuous improvement and test and learn methodologies across teams.
• Demonstrated experience building organizational relationships, partnering with and influencing executive leadership while commanding the respect of the individual product practitioners across the organization.
• A continuous learner, agile mindset, continuously learning and adapting to new fraud and cybersecurity trends.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility


All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard’s security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.




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