Appen
3 days ago
Performance Marketing Manager (US - West Coast based)
Remote
Job Description
About Appen
Appen has been a leader in AI training data for over 25 years, providing high-quality, diverse datasets that power the world's leading AI models. Our end-to-end platform, deep expertise, and scalable human-in-the-loop services enable AI innovators to build and optimize cutting-edge models.
We specialize in creating bespoke, human-generated data to train, fine-tune, and evaluate AI models across multiple domains, including generative AI, large language models (LLMs), computer vision, speech recognition, and more. Our solutions support critical AI functions such as supervised fine-tuning, reinforcement learning with human feedback (RLHF), model evaluation, and bias mitigation.
Our advanced AI-assisted data annotation platform, combined with a global crowd of more than 1M contributors in over 200 countries, ensures the delivery of accurate and diverse datasets. Our commitment to quality, scalability, and ethical AI practices makes Appen a trusted partner for enterprises aiming to develop and deploy effective AI solutions.
At Appen, we foster a culture of innovation, collaboration, and excellence. We value curiosity, accountability, and a commitment to delivering the highest-quality AI solutions. We support work-life balance with flexible work arrangements and a dynamic, results-driven environment. Employees have access to competitive pay, comprehensive benefits, and opportunities for continuous learning and career growth.
Our team works closely with the world’s top technology companies and enterprises, tackling exciting challenges and shaping the future of artificial intelligence.
About the Role: Appen is seeking a Performance Marketing Manager with 3-5 years of B2B experience to own the execution of digital marketing campaigns that drive pipeline, engagement, and growth across key accounts. You’ll be responsible for launching, managing, and optimizing campaigns across paid channels and ABM platforms.
You’ll work closely with the Senior Manager of Digital and Field Marketing and be expected to take the strategy and run with it, executing across platforms, collaborating with content/design, and reporting back with actionable insights.
Key Responsibilities:
Requirements:
Appen is the global leader in data for the AI Lifecycle with more than 25 years’ experience in data sourcing, annotation, and model evaluation. Through our expertise, platform, and global crowd, we enable organizations to launch the world’s most innovative artificial intelligence products with speed and at scale. Appen maintains the industry’s most advanced AI-assisted data annotation platform and boasts a global crowd of more than 1 million contributors worldwide, speaking more than 235 languages. Our products and services make Appen a trusted partner to leaders in technology, automotive, finance, retail, healthcare, and government. Appen has customers and offices globally.
