Healthcare Content Marketing Manager
About the Role:
We are seeking a creative and strategic Healthcare Content Marketing Manager to join our innovative marketing team. This role will be responsible for developing engaging healthcare-specific content and managing our social media presence.
Responsibilities:
Create, curate, and oversee production of high-quality healthcare-related content including blogs, videos, infographics, whitepapers, webinars, and patient/customer success stories.
Develop and execute content and social media strategies tailored specifically to healthcare audiences, aligning closely with brand and business goals.
Build foundational content for sales assets, including presentations and support copy for sales enablement activities.
Build foundational content for partner onboarding support.
Manage daily operations and engagement on social media channels.
Optimize healthcare content for search engines (SEO) and social media algorithms, continuously monitoring and reporting on key performance metrics.
Collaborate with clinical teams, subject matter experts, sales, and customer experience teams to ensure accuracy, relevancy, and consistency of healthcare messaging.
Monitor industry trends, healthcare news, and competitor strategies to inform content direction and identify new engagement opportunities.
Qualifications:
Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field.
4+ years of experience in content marketing or healthcare communication roles.
Exceptional writing, editing, and storytelling skills, particularly for healthcare or patient-focused audiences.
Proficiency in content management systems (CMS), social media platforms, analytics tools (Google Analytics, Hootsuite, Sprout Social), and SEO tools.
Strong knowledge of healthcare terminology, patient communication, compliance considerations, and healthcare content best practices.
Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
Preferred Qualifications:
Experience working within healthcare organizations, health tech companies, or medical practices.
Familiarity with healthcare regulatory compliance (HIPAA) related to marketing and social media.
Previous experience with video content creation or multimedia storytelling in healthcare settings.
We are looking forward to welcoming a passionate healthcare storyteller who can drive meaningful conversations and improve patient experiences through compelling content.
