[Coupang] Coupang Ads Sales Excellence PM (AI)

About the company

We exist to wow our customers. We know we're doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we're collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what's possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

 

Role Description

Coupang Ads provides the most valuable advertising solutions in the world. Coupang Ads helps sellers and brand owners achieve their marketing goals — such as increasing sales, growing market-segment share, acquiring new customers, and building brand equity. Our solutions are tailored to the needs of our advertisers and are designed to help advertisers grow their businesses no matter their size. Our team consists of multi-functional and collaborative teams, including Sales, Marketing, Video Product and Operations, Product, and Engineering.

We are experts in our respective fields and always put advertisers at the center of everything we do. We are passionate about products and services and we bring high energy to our jobs. A large part of what makes Coupang Ads a great place to work is our people. We hire and develop people from diverse backgrounds who want to work in a fast-paced, dynamic environment where each employee feels respected, empowered, and supported. This gives us many perspectives to draw upon when innovating on behalf of our advertisers. We value people who obsess about customers and exemplify grit, urgency, and ownership.

Our goal is to create the best place to work for the best ads team in the world. If you are a passionate person who wants to work with an industry-leading team, join our innovative and dynamic environment to achieve personal and professional growth. At Coupang Ads, you will get to deliver one of the most valuable, fastest-growing advertising solutions in the world.

 

What you will do

• Lead cross-functional initiatives to enhance sales productivity, streamline workflows, and improve operational efficiency across Sales, Sales Operations, Marketing, Enablement, and Customer Success.

• Define and execute a Sales Excellence strategy that aligns with business goals and drives measurable improvements in performance, effectiveness, and team engagement.

• Develop and implement enablement programs, coaching frameworks, and performance metrics to support frontline teams and improve conversion, retention, and revenue outcomes.

• Partner with Sales, Sales Operations and Marketing leaders to identify and remove friction in the sales lifecycle, improve pipeline management, and optimize go-to-market execution.

• Leverage data, analytics, and modern tools (including AI) to identify opportunities for automation, insight generation, and continuous improvement.

• Define and align AI strategy across Sales, Sales Operations, Marketing, Enablement, and Customer Success to drive productivity and operational efficiency.

• Collaborate with platform teams (e.g., CRM, IT, Data, Legal) to ensure seamless integration of tools and processes that support scalable growth.

• Monitor industry best practices and emerging technologies to inform roadmap decisions and maintain Coupang’s competitive edge in commercial operations.

• Establish feedback loops and continuous improvement mechanisms to ensure initiatives are delivering impact and evolving with business needs.

• Champion change management and stakeholder engagement to drive adoption of new processes, tools, and ways of working.

 

Basic Qualifications

• Bachelor's Degree or equivalent experience

• 8+ years of program and/or product management and/or advisory experience in developing, launching and integrating technically complex programs, projects, or related work that include the following: insight/data-driven automation, big data, analytics, AI and machine learning

• Proven ability to deliver in a complex stakeholder and partner team environment

• Hands-on experience working in an Agile environment with a short iteration cadence

• Exposure to multiple successful launches of V1 products in a rapid growth environment

• Excellent verbal and written communication skills

• Demonstrated ability to understand technical challenges and make educated trade-offs

Preferred Qualifications

• E-commerce experience

• Experience participating in the sales lifecycle (directly or indirectly)

• Master's degree in an analytical or engineering discipline or MBA preferred

• Experience working in international environments and globally distributed teams

• Passion for educating, training, designing, and building solutions for diverse and challenging B2B end user environments

  

 

Recruitment Process and Others

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer

• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.

• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.

• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.

• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

• Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.

• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below.

https://privacy.coupang.com/en/land/jobs/

Document Return Policy

1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (recruitingops@coupang.com). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.