VP of Sales, AI Decisioning

About Hightouch

Hightouch’s mission is to empower everyone to take action on their data.  We’ve pioneered the Composable Customer Data Platform (CDP), which helps companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Traditionally, acting on data has required engineering time and bandwidth, and left most business users stuck with charts and reports that are unable to take automated action on their data. With Hightouch, every business user, without writing any code, can activate data to streamline critical processes, improve marketing performance, and scale operations.

Our team operates with a focus on making a meaningful impact for our customers. We believe in approaching challenges with a first-principles thinking mindset, moving quickly and embracing our value of efficient execution, and treating each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.

Hundreds of companies use Hightouch, including PetSmart, Warner Music Group, Spotify, Ramp, Retool, Plaid, and L’Oreal. We’re based in San Francisco and are remote-friendly. Hightouch is backed by leading investors such as Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.

About the Role

We’re looking for a VP of Sales to build and lead the foundational go-to-market team for our AI Decisioning product. You’ll hire, coach, and develop a team of Account Executives, while rolling up your sleeves to refine the playbook, close deals, and prove product-market fit.

This is not a “step into an existing machine” role, it’s a chance to build the machine. You’ll partner closely with Product, Engineering, Marketing, and Customer Success to test messaging, learn from early customers, and shape how AI Decisioning is sold and delivered. If you’re energized by ambiguity, thrive on category creation, and want to make a lasting mark on how businesses adopt AI, this is the role for you.

About You

• You’re a builder at heart. Comfortable creating sales motions, processes, and teams from scratch.
  
  
• You love category creation and know how to translate a big vision into practical, compelling customer stories.
  
  
• You’re equally excited to roll up your sleeves on deals and to coach others to win.
  
  
• You’re scrappy, resourceful, and thrive in fast-paced environments where the playbook is constantly evolving.
  
  
• You’re passionate about people leadership—motivating, mentoring, and recruiting top talent.
  
  

Qualifications

• 5+ years of software sales leadership experience, with at least 2+ years leading Enterprise-focused teams.
  
  
• Proven success building and scaling early-stage sales teams in high-growth SaaS companies.
  
  
• Track record of closing complex enterprise deals and coaching reps through them.
  
  
• Comfort experimenting with and refining sales methodologies (e.g., MEDDPICC, Command of the Message) rather than relying on a rigid process.
  
  
• Curiosity and aptitude for learning technical concepts, particularly AI, data platforms, or ML-driven products, and explaining them in clear business terms.
  
  
• Strong cross-functional collaborator who works hand-in-hand with Product and Marketing to evolve GTM strategy.

• Base Salary Range: $200,000-$215,000 annually
• On-Target Earning Range: $400,000-$430,000 annually