CMO, Service Cloud

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are seeking a seasoned and ambitious Chief Marketing Officer (CMO) to architect and lead our global marketing initiatives for a multi-billion dollar Salesforce business. The ideal candidate will be a strategic leader with a proven track record in scaling marketing operations, generating demand and pipeline, and fostering customer and brand loyalty in a SaaS environment. The candidate must balance strategic leadership with hands-on execution and be primed to foster a culture of data-driven, results-oriented, innovative marketing.

Responsibilities

• Strategic Leadership: Design, socialize, and execute a global marketing strategy that is in sync with the company's growth goals, product roadmap, and business imperatives.

• Pipeline and Demand Generation: Build and maintain a robust demand generation engine to ensure a healthy, constantly progressing pipeline that aligns with the sales objectives. Oversee the creation and execution of high-impact, multi-channel marketing campaigns to drive marketing and sales qualified leads, and ultimately, customer acquisition and expansion.

• Marketing Operations and Analytics: Optimize marketing operations to ensure efficiency, scalability, and predictable lead flow. Utilize data analytics to monitor, measure, and analyze performance, ensuring the maximum ROI on initiatives.

• Product Marketing: Work closely with product and sales teams to create compelling and differentiated product positioning, messaging, and go-to-market strategies.

• Content and Thought Leadership: Lead the creation and distribution of thought leadership and content marketing assets to nurture leads and engage customers across all relevant channels.

• Brand Stewardship: Work with our global brand team to enhance and safeguard the company's brand positioning globally, ensuring a consistent and resonant brand message across all touchpoints. Expand the businesses specific brand within its market. 

• Team Leadership and Development: Recruit, mentor, and empower a high-performance marketing team, instilling a culture of accountability, urgency, and collaboration.

• Budget Management: Manage a marketing budget meticulously to ensure optimal allocation and utilization of resources.

• Industry Trends and Competitive Analysis: Deeply understand industry trends, emerging technologies, and competitive landscapes to maintain a formidable edge in the market.

Requirements

• Data and results-driven leader with a successful track record of driving global marketing teams at scale.

• Demonstrable passion for enterprise software and the ability to understand complex technologies, their key buyer and user personas, and applied use-cases.

• Flexibility — the tempo at Salesforce is fast and pivots quickly. You must be able to lead your team in this high-urgency environment, and you need to personally thrive in such an environment.

• Proven ability to craft and articulate value propositions tailored to varying industry and customer needs.

• Proven ability to design and execute high performance, integrated marketing campaigns.

• Equivalent of 15+ years of marketing experience with a record of an ever-increasing scope of responsibilities.

• People-focused leader with provided ability to build diverse, creative, and collaborative teams; develop people; and link performance to overall high-growth business objectives.

• Excellent communication and presentation skills.

• Ability to engage and influence people cross-functionally, including Product, Sales, and other Marketing teams.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $379,000 to $471,000.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.