Senior Director, Head of Marketing Analytics & Data Science, Korea

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce. 

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.   

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. 

Role Overview  

We are looking for a visionary and hands-on leader to become our Head of Marketing Analytics & Data Science. In this senior role, you will be

• At the forefront of our data-driven marketing efforts, owning the end-to-end analytics and data science function.
• Leading a team of talented analysts and data scientists, driving the strategy, infrastructure, and execution of how we use data to fuel our marketing success.
• Requiring a blend of hands-on experience, technical mastery, strategic thinking, and a passion for turning complex data into clear business outcomes.
• Reporting directly to the Head of Marketing and collaborate closely with leaders across the organization.

What You Will Do

1. Lead Performance Marketing Analytics: Partner with our channel leaders to optimize our multi-billion-dollar performance marketing spend. You'll provide in-depth analytics, a comprehensive attribution framework, and ROI measurement to maximize the efficiency and effectiveness of our paid channels.
2. Drive AI-Powered Customer Segmentation & Targeting: Revolutionize our customer engagement by leveraging cutting-edge AI and data science. You'll lead the development of sophisticated customer segmentation models to deliver highly personalized and timely communications across our CRM (App Push, etc.) and owned channels (Merchandising Channels).
3. Enable Product Analytics: Collaborate with our product leadership to inform product strategy and launches. You'll provide critical insights into user behavior, feature adoption, and engagement to help shape the future of our product offerings and enhance the customer experience.
4. AI-Driven Analytics & Productivity: Foster a culture of innovation by leading the adoption of AI techniques to enhance our analytical capabilities. You'll focus on building predictive models, automating reporting, and developing self-service tools that empower the marketing team to be more productive, and data informed.
5. Build and Maintain the Data Foundation: Oversee the design, development, and maintenance of the marketing data stack, including data marts and pipelines. You will partner with our data engineering teams to ensure data quality, integrity, and accessibility.
6. Build and Mentor a High-Impact Team: Recruit, lead, and develop a world-class team of marketing analysts and data scientists. You'll create a dynamic and collaborative environment where curiosity and innovation thrive. This is analytics leadership role managing a team of 30+ smart analysts and data scientists.

 

Basic Qualifications

1. Experience: At least 15+ years of experience in marketing analytics or data science, with a minimum of 5+ years in a senior leadership role. Proven track record of managing a team and driving business results with data.
2. Technical Expertise: Deep expertise in analytics platforms, data visualization tools (e.g., Tableau), and statistical programming languages (SQL, Python, R). Hands-on experience with building and managing data stacks, and data marts
3. Domain Expertise: Demonstrated experience in performance marketing analytics, measurement, customer segmentation, and product analytics.
4. AI/ML Acumen: Hands-on experience building and deploying machine learning models, with a strong understanding of their application in marketing (e.g., propensity modeling, Cross-sell, up-sell models, churn prediction, LTV forecasting, etc).
5. Communication: Outstanding communication and interpersonal skills, with the ability to influence and align senior stakeholders on a data-driven vision.
6. Education: Bachelor's degree from top engineering / business school in a quantitative field (e.g., Computer Science, Statistics, Mathematics) is required. A Master's degree is strongly preferred.

 

Recruitment Process and Others

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. 
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details to Consider  

 

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
• We are proud to offer equal opportunities for all applicants.
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

 

Privacy Notice  

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. 

https://privacy.coupang.com/en/land/jobs/  

 

Document Return Policy

• This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
• A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
• A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (recruitingops@coupang.com). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
• In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
• The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable