Principal WW Field Activation Lead, Amazon Connect, Applied AI Solutions

This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.

Our vision in the Applied AI Solutions Go-To-Market team is to be a leading provider of AI and Agentic business applications, leveraging Amazon’s unique experience and expertise, used by millions of companies around the world to manage their day-to-day operations. Our mission is to accelerate our customers’ businesses by delivering intuitive and differentiated technology solutions that solve enduring business challenges. We approach this challenge by blending vision with curiosity, and Amazon’s real-world experience, to build opinionated, turn-key solutions. Where customers prefer to buy over build, we become their trusted partner with solutions that are no-brainers to buy and easy to use.

We are seeking an experienced and strategic-minded Field Activation Lead to join the Applied AI Solutions GTM Acceleration team and work closely with cross functional senior leaders across the broader #OneTeam, to ensure that we are aligned and working as a single organization to achieve our strategic goals. This role will be pivotal in driving the successful implementation of key strategic initiatives, product and feature launches, and ensuring alignment with overall business objectives for our Amazon Connect portfolio of products.

This function will accelerate Applied AI Solutions GTM strategy and growth (as defined by our Operating Plan) through strategic field activation initiatives that transform our organizational capability and operational excellence. This position requires a strong understanding of the customer experience application space, internal AWS field enablement and activation strategic planning and execution, the ability to make data-driven decisions, and importantly, a strong bias for action and ownership to develop field activation content and execute on plans that accelerate field ability to drive adoption of Amazon Connect products. This role is key to ensuring the field can articulate the full Connect portfolio value proposition to customers and sell integrated solutions.

You must be uncomfortable with status quo, curious about new programs and initiatives impacting our customers, partners, and employees, and possess the ability to ask the right questions. This function needs to have a bias for action, make informed decisions, demonstrating a proactive approach to projects and tasks. You must be comfortable taking risks and raising the bar for new ways of doing things. Strong analytical, program management, Think Big, Invent & Simplify skills are crucial for success in this position.

Key job responsibilities
1. Lead the development and execution of comprehensive Amazon Connect portfolio field enablement and activation strategy, ensuring alignment with overall GTM objectives and service team priorities
2. Design and implement scalable field training programs, leveraging AI-powered tools and platforms to maximize reach and effectiveness across AWS's global sales organization
3. Deeply interlock and embed within Amazon Connect GTM, field, partner, and service teams as an expert on translating product roadmap to a compelling sales vision.
4. Deep dive and analyze field activation measurement metrics to evaluate enablement effectiveness, providing data-driven insights to optimize field performance and program impact
5. Coordinate and execute strategic enablement initiatives including roadshows, training events, and certification programs across regions
6. Develop and maintain comprehensive sales enablement content, ensuring consistency across the AAIS portfolio while maximizing use of AI for scale
7. Drive integration with existing AWS field scaling programs while identifying opportunities for AAIS-specific enhancements
8. Partner with cross-functional teams (Marketing, Training, Service teams) to ensure aligned messaging and maximize resource utilization across enablement initiatives.