PR Specialist, AWS Communications

Since 2006, AWS has changed the way companies acquire and use technology by providing a highly scalable, secure, cost-effective, and flexible technology platform in the cloud. AWS is growing rapidly in the U.S. and around the world with customers ranging from startups to Fortune 500 corporations.
AWS Communications is looking for an experienced, versatile PR professional to join its Customer and Industries Communications team. We are seeking an exceptional candidate who will drive high-impact, integrated media relations campaigns that showcase how AWS is helping organizations innovate with generative AI to create new value for their customers, employees, and overall operations. A core focus of this job will be publicizing stories of how companies use generative AI to power their businesses. The role also will focus on identifying unique and compelling stories of how companies have stepped up their use of generative AI to increase efficiency in functional areas such as finance and sales to support better customer experiences.




Key job responsibilities
Creating and executing proactive, creative, and integrated PR campaigns
Developing media strategies that create a cadence of press opportunities that elevate the AWS story
Handling complex, fast-moving, and unexpected communications challenges with high judgment and professionalism
Managing relationships with reporters and influencers across top-tier business and technology press, trade publications, and non-traditional outlets (podcasts, YouTube, newsletters)
Advising on industry-related trends, events, and challenges, as well as guiding any reactive communications efforts
Cultivating and maximizing relationships with customers, including business leaders, technologists, and PR teams
Crafting compelling story ideas, content, and messaging
Leading media programs for AWS-owned and industry, customer, and partner events
Managing PR agencies

A day in the life
You will use your understanding of the intersection of technology and stakeholder engagement to execute high-impact and creative PR plans. You will work across multiple teams, sometimes with competing stakeholders, to produce a steady cadence of coverage, influence conversations, press engagement, and awareness of generative AI's transformational impact across industries. In this role, you will have an opportunity to support creative programs that are worthy of a company that continues to pioneer the cloud.