PR Manager, Alexa+ AI Capabilities, Amazon Devices & Services

Amazon is seeking a creative, curious, and highly proactive PR Manager to drive momentum for Alexa+ AI Capabilities. This role is focused on showcasing what Alexa+ can do—both new and existing capabilities—through creative communications and PR campaigns. We're looking for someone who loves to roll up their sleeves, ideate, plan, and execute compelling storytelling that brings Alexa+ features to life.

In this role, you will own a comms roadmap to drive ongoing momentum for Alexa+ features, developing and executing creative campaigns that keep Alexa+ top-of-mind with media, influencers, and customers. You'll ideate and promote new and existing Alexa+ capabilities to reporters, through social channels, and via influencer partnerships, finding fresh angles and creative approaches to demonstrate the value and innovation of Alexa+.

You will develop and execute proactive momentum activity campaigns that go beyond launch moments, creating sustained interest and engagement around Alexa+ capabilities throughout the year. Through strategic media relations and proactive pitching, you'll build relationships with technology, AI, and consumer tech media contacts, securing coverage that illustrates the breadth and depth of what Alexa+ can do.

This is a hands-on role where you'll collaborate with cross-functional partners including product, engineering, marketing, and content teams to identify compelling stories, develop creative campaign concepts, and execute tactical PR programs. You'll bring creativity, curiosity, and an abundance of bias for action to everything you do.


Key job responsibilities