VP Marketing at Cohere

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VP Marketing
San Francisco / New York City / Toronto


Who are we?
Cohere is focused on building and deploying large language model (LLM) AI into enterprises in a safe and responsible way that drives human productivity, and creates magical new ways to interact with technology and real business value. We’re a team of highly motivated and experienced engineers, innovators, and disruptors looking to change the face of technology.

Our goals are ambitious, but also concrete and practical. Cohere wants to fundamentally change how businesses operate, making everyone more productive and able to focus on doing better what they do best. Every day, our team breaks new ground, as we build transformational AI technology and products for enterprise and developers to harness the power of LLMs.

Cohere was founded by three global leaders in AI development, including our CEO, Aidan Gomez, who co-created the Transformer, which makes LLMs possible. Collectively, we're driven by the belief that our technology has the potential to revolutionize the way enterprises, their employees, and customers engage with technology through language.

Cohere’s broader research team is world-renowned, having contributed to the development of sentence transformers for semantic search, dynamic adversarial data collection and red teaming, and retrieval augmented generation, often referred to as “RAG,” among other technological breakthroughs.

We have been deliberate in assembling a team of operational leaders with industry-leading experience, with backgrounds working at the most sophisticated, demanding, and respected enterprises in the world. Cohere’s operational leaders have built, scaled, and led multi-billion product lines and businesses at Google, Apple, Rakuten, YouTube, AWS, and Cisco.

The Cohere team is a collective from all walks of life, from people who left college to start businesses, to some of the most experienced people from globally renowned companies. We believe a diverse team is the key to a safer, more responsible technology, and that different experiences and backgrounds enable us to tackle problems from all angles and avoid blindspots.

There’s no better time to play a role in defining the future of AI, and its impact on the world.

Why this role? 
Generative AI represents a turning point for businesses in every industry.  Cohere is at the center of enterprise transformation and is laser focused on serving the enterprise sector, and its developers and partners. 

The Marketing organization is pivotal to the growth and success of Cohere - positioning and communicating Cohere’s unique offerings to a unique field of developers, enterprise AI & tech leadership, C-Suite executives, ML researchers, consultants, bankers, partners driving technology & workflow change within enterprises (SIs, cloud providers, SaaS providers), policymakers, and public-sector influencers.

Reporting to the Cohere’s President & COO, the VP Marketing will proactively set direction for Cohere in the marketplace, leading our positioning with the broad range of audiences listed above, driving product marketing, partner activation & enablement, developer relations, brand, social, digital, LLM University, certification/training programs and more.  This is a once-in-a-lifetime opportunity to establish and scale a generational company in a most transformational time and sector.

As our VP Marketing, you will:

    • Lead our Marketing organization and collaborate closely with cross-functional teams (i.e. Product, Revenue, ML, Engineering) to ensure alignment on Enterprise Go-to-Market efforts & strategy.
    • Develop, direct, and evaluate effective marketing programs using market research, product marketing, competitive intelligence, marketing communications, and public/policy relations.
    • Develop a measurement strategy, objectives, KPIs, forecasting, benchmarks, and dashboards to measure the effectiveness of marketing programs, ensuring continuous improvement and optimization.
    • Drive the company's brand strategy, including brand positioning, messaging, and identity to build a strong presence in the market.
    • Align global marketing strategy to develop and implement campaigns that drive growth with enterprise customer target segments and partners (i.e. cloud service providers, GSIs and management consulting firms).
    • Collaborate with our growing list of enterprise partners and customers to raise awareness and drive market adoption.
    • Expand our leading education capability (LLMU) that enables developers and partners to deploy Cohere’s technology within their organizations, positions Cohere as the premier LLM provider to work with, and enables exponential growth through partners.
    • Build and cultivate relationships with industry influencers, media partners, and stakeholders.
    • Stay informed about industry trends, competitive landscape, and emerging marketing technologies, proactively providing input into strategy, product and technical decisions.

You may be a good fit for this career opportunity, if you have:

    • Proven experience as a senior Marketing leader across multiple functions (developer relations, enterprise, brand, growth).
    • 15+ years of senior level experience developing and achieving successful marketing strategies for an Enterprise SaaS/B2B software or software-related company driving Enterprise Go-to-Market motions.
    • Degree in Marketing/Business/Engineering/CS.
    • Proven track record of successfully launching and directing marketing efforts supporting cutting edge products, and developing effective marketing strategies and business plans.
    • Familiarity with partner ecosystems, and enabling partner channels to deploy at scale (GSIs, consultancies, SaaS leaders, hyperscalers).
    • Demonstrated experience building, guiding and inspiring a team as a servant leader.
    • International/global experience and familiarity is preferred.
If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! If you consider yourself a thoughtful worker, a lifelong learner, and a kind and playful team member, Cohere is the place for you.

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants of all kinds and are committed to providing an equal opportunity process. Cohere provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Our Perks:
🤝 An open and inclusive culture and work environment 
🧑‍💻 Work closely with a team on the cutting edge of AI research 
🍽 Weekly lunch stipend, in-office lunches & snacks
🦷 Full health and dental benefits, including a separate budget to take care of your mental health 
🐣 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK
🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
🏙 Remote-flexible, offices in Toronto, Palo Alto, San-Francisco and London and co-working stipend
✈️ 6 weeks of vacation

Note: This post is co-authored by both Cohere humans and Cohere technology.

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