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Technical Product Marketing Manager

Technical Product Marketing Manager

Posted 406 days ago

Job Description

This job posting has expired and no longer accepting applications.

Our goal at Liquid is to build the most capable AI systems to solve problems at every scale, such that users can build, access, and control their AI solutions. This is to ensure that AI will get meaningfully, reliably and efficiently integrated at all enterprises. Long term, Liquid will create and deploy frontier-AI-powered solutions that are available to everyone.

We're at an inflection point: our technology is built and differentiated, but the market doesn't know it yet. We're looking for someone who sees the raw intellectual challenge in taking a novel and unique model architecture and building widespread market awareness from ground 0.

The Opportunity

This role isn't about marketing an established product or riding the general AI wave. We're looking for someone who understands that the most interesting marketing challenges come from translating genuine differentiation into vertical-specific value propositions that resonate with stakeholders that matter.

The Core Question

“How do you position the same core technology to a biotech R&D director, an automotive OEM executive, and a financial services CTO – and make it make sense?” If you can answer that, you’re probably a good fit for this role.

What Success Looks Like

You can rapidly immerse yourself in new industries, understanding not just the surface-level pain points but the deeper incentive structures and decision-making frameworks

You translate complex technical capabilities into industry-specific value propositions that deeply resonate with sophisticated buyers

You build and execute go-to-market strategies that acknowledge and leverage the different buyer journeys across verticals

Required Capabilities

Demonstrated ability to quickly gain deep context in new industries through investigation and research

Experience crafting differentiated positioning against established incumbents

Track record of developing vertical-specific GTM strategies that drove measurable business outcomes

Ability to understand and articulate technical differentiation in a way that matters to industry-specific buyers

Core Responsibilities

Map and define sophisticated enterprise buyer personas across verticals, with specific focus on how different industries evaluate and adopt ML technology

Track emerging ML model architectures & capabilities to identify strategic market opportunities and inform product positioning

Transform complex ML infrastructure concepts into compelling, vertical-specific value propositions that resonate with both technical and business stakeholders

Create technical content and sales enablement materials that demonstrate our unique approach to enterprise ML deployment

Drive end-to-end launch strategy for new ML capabilities, ensuring GTM teams can effectively position our technical differentiation within each target vertical

The Right Candidate

Sees the intellectual challenge in positioning novel technology against entrenched and well known brands

Understands that effective messaging varies significantly by vertical and buyer persona

Is energized by the opportunity to shape market perception before widespread recognition

Prefers building positioning from the ground up rather than maintaining established product marketing

You'll be the bridge between genuine technical innovation and market understanding, working directly with our technical teams to translate capabilities into vertical-specific value propositions.

Success means turning skeptics into believers, one industry at a time.

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