Social Media & AI Trend Creator
Job Description
About Canva
At Canva, we create tools that empower the world to design. Our mission is to democratise design and unleash creativity for everyone, on every platform. Powered by talented thinkers, a world-class culture and an ambitious growth trajectory, we’re transforming the way people communicate visually—one design at a time.
Leonardo is Canva’s innovation playground—where we reimagine product experiences, build the next generation of creative tools, and experiment at the edge of what’s possible with emerging technology.
The Hype Team sits within Leonardo. This is a tight, culture-obsessed squad tasked with transforming Canva into a trend-driving, talked-about brand. Using cultural insight, rapid experimentation, and AI-powered storytelling, we create internet-native moments that make people talk—and make people create.
About the role
This role is built for someone who knows what has the potential to go viral and why – you’re the kind of person who can feel when something is about to pop online, and you know how to turn that signal into a format that people want to share
You’ll be the team’s cultural radar. You’ll track what’s rising in niche subcultures, what’s popping on TikTok and Reddit, and what’s bubbling beneath the surface. Then, you’ll turn those signals into crisp creative direction
You’ll be both creator and researcher, and collaborate closely with the Hype Team Lead to turn creative sparks into shareable, scroll-stopping assets
What you’ll do
Concept and create social-first content designed to spark remixing, sharing, and UGC
Anticipate cultural waves, emerging trends, new formats and platform behaviours and act early before they peak
Translate Canva’s newest tools and features into culturally fluent, remix-worthy campaign ideas
Build mockups or rough edits using Canva & Leonardo AI tools to show what’s possible
Monitor subcultures and creator communities, especially where AI meets creativity
Write short, sharp digests that connect trend signals to campaign opportunities
Work closely with your team lead, designers, creators and editors to quickly move from idea to post
Who you are
You don’t need a degree. You need taste, timing, and internet fluency.
You’re a Gen Z social native with 3–5 years (professional or not) experience creating or directing social-first content – either in-house, agency-side or as a creator yourself
You live and breathe internet culture and understand how AI is shaping it: you’re tracking micro-trends, platform jokes, and creator formats in real-time and can identify the early signals of how users are co-creating with new tools
You’ve built or grown an account, run a viral campaign, or created content that earned real attention
You’re not chasing trends. You create them and know how to make them go viral
You’re excited about AI and know how to prompt creatively
You’re able to synthesise ideas into 2-minute reads that spark action – not 20-slide decks
What's in it for you?
A range of benefits to set you up for every success in and outside of work. Here's a taste of what's on offer:
Impact the future of AI
Reward package including equity - we want our success to be yours too
Inclusive parental leave policy that supports all parents & carers with 18 weeks paid leave
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally, including remote working abroad
Support with your professional development
Fun and engaging company events, both virtual and in-person
20 days annual leave
Novated car leasing
