Senior Strategy Director, Social

As Senior Strategy Director, Social you’ll own the strategy across all social media platforms for a key client partner–including organic content development, community management, creator partnerships, and paid advertising. You’ll go deep on social, behavior, culture and trends to uncover meaningful ways to connect with a range of audiences and make the most of IRL sponsorship opportunities. You’ll manage a team of strategists to help them go beyond best practices to inspire best-in-class paid, owned and earned social activations. 

In this role, you will have the following responsibilities:

• Develop insightful, innovative, cut-through strategies that lay the foundations for great work. Base your thinking on the client's brand objectives, KPIs, audiences, message, and voice, as well as on macro and locally relevant cultural trends and insights, overall industry best practices, business intelligence, and media performance data.
• Lead and provide hands-on project work, briefs, strategic POV and recommendations to inform end-to-end content strategy, culture-forward activations, creative approaches and to answer clients’ business challenges and requests in social media.
• Shine with your ability to blend creative, brand, and comms planning, always staying on top of the latest and greatest. You’re plotting how ideas will travel and be engaged with, then working with cross-functional teams to sell-through and deliver them.
• Partner closely with account, creative, measurement, media and operations leads, and any other capabilities, develop, sell, deliver and implement best-in-class innovative work. 
• Drive collaboration with global and regional teams, clients, and agency partners to facilitate efficient ways of working and delivery. Be a catalyst for fluid, clear and collaborative communications and work as one team. 
• Approach all work considering data, culture, global and local relevance, and scaled content and performance rigor.
• Provide thought leadership on marketing vision and best practices for the marketing of today and tomorrow, powered by AI, fueled by cultural context, trends and conversations, and think dynamically about the evolution of creative media, performance marketing, content creation, and communication planning.
• Have a growth mindset and an eye to detect business opportunities for Monks and our clients, as well as the ability to build business cases and the recommended solutions.
• Have a contagious passion for our business and the creative industry, an infectious drive for rigor, qualitative work delivery, and a great collaborative attitude.

The experience you have:

• Minimum of 8 years in social marketing including agency strategy experience. A deep strategy background and holistic approach with deep expertise in social. A great ability to connect the thinking between media strategy, performance, big idea, tactics and social is essential.
• Proven track record of producing great strategy work across a variety of verticals–experience with telecommunications, entertainment and/or technology brands preferred.
• An innate curiosity and passion for internet culture, knowing the best ways to use social to connect brands authentically to their fans and their future fans
• Multicultural marketing expertise–bilingual Spanish speakers are a plus.
• In-depth knowledge of modern social marketing, content ecosystems, tactics, trends, formats. Ability to develop tried-and-true and to drive innovative thinking and strategies - to lead thought-leadership on the evolution of approach.
• The talent to clearly articulate your recommendations and POV through excellent storytelling.
• The ability to take the lead with clients to provide valuable strategic POV.
• The ability to flex across strategic and tactical thinking, depending on what’s needed. You can go deep while always connecting to the big-picture issue or opportunity.
• Expertise on understanding audiences, their behavior online and IRL as users and humans.
• Developed learning plans, measuring performance and recommending KPIs, according to objectives, tactics, formats and creative content.
• Analytic skills to interpret qualitative, quantitative research and media data, to inform learnings, insights and recommendations for opportunities and optimization.
• Proficiency in industry research, trends and data tools, such as MRI, GWI and the key platforms.
• Experience in strategic planning internally and with clients, from a quarterly to a yearly basis including understanding of scoping, LoE, approaches and timelines.
• Strong communication skills, both verbal and written. Able to present information and ideas clearly and persuasively. Be the voice to align with key partners in the making and execution of a plan.
• Experience managing and mentoring teams that range in experience level.
• Natural ability to thrive in fast-paced and fluid environments, with complex structure and numerous projects and stakeholders.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.  

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