Principal Visual Designer - Conversational & Agentic Experiences

Full-time

Job Description

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.

In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

As a Principal Visual Designer at Bumble, you operate at the highest level of craft leadership, setting the visual direction for conversational and agentic experiences across our products. This role is about translating complex AI-driven interactions into warm, human, and trustworthy experiences that align with Bumble’s values of Respect, Excellence, Curiosity, Courage, and Joy.

You are not only accountable for delivering best-in-class design work yourself but also for raising the bar of visual design craft org-wide. You influence strategy, shape systems, and ensure that Bumble’s approach to conversational and agentic product experiences is distinctive, scalable, and culturally resonant.

Core Accountabilities

Vision & Craft Leadership

• Define and drive the visual design vision for Bumble’s conversational and agentic experiences.

• Establish and maintain the highest standard of craft quality across the org, acting as a role model for other designers.

Systems & Standards

• Extend and mature Bumble’s design system to support conversational UI patterns and agentic flows.

• Set the standards for typography, color, iconography, and motion language in AI-driven contexts, ensuring they scale globally and inclusively.

• Partner with design systems and engineering to codify these standards into reusable frameworks.

Cross-Functional Influence

• Partner with Product, Engineering, and AI/ML teams to shape how conversational features are designed, built, and launched.

• Represent visual design at the strategy table, ensuring craft is a core pillar of Bumble’s product differentiation.

• Influence executive decision-making by articulating the design vision and demonstrating its business impact.

Mentorship & Culture

• Mentor mid-level designers, developing the next generation of visual design leaders.

• Actively shape Bumble’s design culture, fostering curiosity, inclusivity, and a bias toward excellence.

• Be a multiplier: your influence is measured not just by what you design, but by the bar you set for the entire team.

Exploration & Future-Facing Work

• Lead exploration into new paradigms for conversational and agentic experiences (e.g., proactive guidance, contextual AI support, hybrid chat interfaces).

• Prototype and experiment with new visual metaphors for AI, ensuring they feel human-centered and emotionally intelligent.

• Act as a thought leader internally and externally, positioning Bumble as a pioneer in humanizing AI experiences through design.

For base compensation, we set standard ranges for all roles based on function, level, and geographic location. This position is also typically eligible to participate in our short- and long-term incentive programs. Benefits include Medical, Dental, Vision, 401(k) match, Unlimited Paid Time Off Policy.

At the Principal level, You Are Expected To:

Operate with wide organizational impact — your work shapes not just features, but entire product directions.

Self-direct at scale: identify opportunities, set vision, and align stakeholders without requiring direction from leadership.

Be an executive-level influencer: your voice shapes strategic decisions across design, product, and technology.

Deliver visionary individual contributions while amplifying the work of others.

Be recognized internally (and ideally externally) as a domain authority on visual design for conversational and agentic systems.

What You Will Bring

Deep experience (12+ years) in product/visual design, including senior leadership in conversational, agentic, or AI-driven experiences.

A portfolio that demonstrates mastery of visual craft in digital products, with clear evidence of scaling conversational or agentic systems.

Strong cross-functional leadership experience, with the ability to partner credibly with executives, engineers, and researchers.

Recognized as a mentor and culture-builder, able to develop talent and set organizational craft standards.

Passionate about designing for trust, inclusivity, and safety.

About Us

Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests.

AI in Bumble Hiring

At Bumble Inc., we may use AI tools to support parts of our recruitment process — such as helping us transcribe and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter know before or during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.

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