Principal UX Designer, Ads, CreativeX, Creative Studio, Ads, CreativeX, Creative Studio

CreativeX is transforming how brands and creators bring their ideas to life through Creative Studio, our state of the art suite of AI-powered creative tools. Our vision for the Creative Studio to empower people to achieve more faster, with tools that feel as intuitive and inspiring as working with a creative partner.

We are seeking a Principal UX Designer who thrives on building delightful experiences designed for a diverse set of creatives. You will lead by doing — rolling up your sleeves to design, prototype, and deliver user experiences that transform advertising.

In this role, you will move fluidly from high-level strategy to pixel-level execution, getting your work into customers’ hands quickly and learning from their feedback. You will thrive in a start-up-like environment, unblocking yourself, navigating ambiguity, and maintaining a relentless focus on delivering high-quality, real-world experiences. Your deep knowledge of generative AI will help shape how we build the next wave of agentic, creative-focused solutions.

This role is based in New York, NY or Seattle, WA.

Key job responsibilities
* Define and own the design vision and strategy for the Creative Studio, empowering customers with generative AI and agents
* Lead hands-on design execution — from wireframes to polished prototypes to production-ready assets
* Rapidly explore, build, and validate ideas to uncover the best interaction models for AI-driven creativity
* Design elegant, intuitive, and trustworthy user experiences that seamlessly fit into creative and advertising workflows
* Collaborate deeply with engineering, applied science, research, and product teams to align on goals and drive execution
* Operate independently, proactively unblocking yourself and delivering high-quality solutions
* Champion inclusive, responsible, and scalable AI-driven design practices
* Mentor other designers while modeling a builder mindset: speed, creativity, and a bias for action
* Advocate for the unique needs of advertising asset creators and creative professionals

About the team
CreativeX is a nimble, interdisciplinary organization of engineers, scientists, designers, and researchers. We operate like a startup within Amazon, valuing experimentation, customer obsession, and high-velocity shipping. Creative Studio is our flagship offering, enabling brands and creators to produce better work faster, through the power of generative AI and agentic creative solutions.