Principal Product Manager - Tech, Sponsored Products Advertiser Growth

Amazon Sponsored Products is a world class advertising business. We are responsible for defining and delivering a collection of advertising tools that drive shopper discovery and advertiser growth. Our Rules products are strategically important to our advertisers. Rules enable advertiser to take actions on their campaigns based on product, shopper, and performance signals, while still letting advertisers tailor their budgeting, targeting, and bidding strategies to their advertising objectives. We support the Rules experience with helpful recommendations and explainability driven by cutting edge science (Deep Learning, LLM/GenAI, Optimzation). We also provide fully automated objective-based strategies that further simplify campaign management.

We are highly motivated, collaborative and fun-loving with an entrepreneurial spirit and bias for action. We have an ever-expanding charter that is grounded by working backwards from our customers. We're looking for an innovative and customer-obsessed Principal Product Manager who will obsess over the details to deliver products with next-level quality and performance. You will define product vision and drive execution for products and features related to strategy-based automation of advertising. You will engage with advertisers, integrators, and partner teams to help formulate your vision, and define the features, goals and metrics that drive a substantial science and engineering team to turn your vision into product. You will tackle challenging problems and coordinate high profile projects across multiple teams to ensure our goals are met. You will use customer anecdotes to find inspiration, and data analysis to confirm your suspicions. You'll contribute to the organizational planning for one of the largest advertising programs on the planet, present to senior executives. You will evangelize your vision and promote your wins to build your reputation as a leader.


Key job responsibilities
* Develop the vision, product strategy, and product development of key Advertising services and experiences with industry-wide impact.
* Create buy-in for the product vision both internally and with key external partners.
* Drive the first and subsequent launches for the service both from product and Go-to-Market perspective
* Develop detailed business requirements and user stories that can be used to create product specifications and architecture for each product or feature.
* Work closely with engineering, science, and program management to deliver products. Manage prioritization and trade-offs among customer experience, performance and operational support load.
* Proactively identify and resolve strategic issues that may impair the team’s ability to meet strategic, financial, and technical goals.
* Communicate your plans to internal stakeholders from across and at all levels within Amazon through 2-6 page documents.

A day in the life
Characteristics indicative of success:

* Highly analytical: You solve problems in ways that can be backed up with verifiable data. You focus on driving processes, tools, and statistical methods which support rational decision-making.
* Technically fearless: You aren't satisfied by performing 'as expected' and push the limits past conventional boundaries. Your dial goes to '11'.
* Engaged by ambiguity: You're able to explore new problem spaces with unique constraints and non-obvious solutions.
* Team obsessed: You help grow your team members to achieve outstanding results. You've learned that big plans generally involve collaboration and great communications.
* Quality obsessed: You recognize that professional scientists build high quality model development and evaluation frameworks to ensure that their models can provably meet launch criteria, or efficiently iterate in the framework until they do.
* Humbitious: You’re ambitious, yet humble. You recognize that there’s always opportunity for improvement. You use introspection and feedback from teammates and peers to raise the bar.