Marketing Campaign Manager, AI & Data, Global Campaigns

Experienced, self-directed Campaign Manager and leader sought to drive strategy and development for Amazon Web Services (AWS) Global Campaigns for AWS AI & Data services.

The Campaign Manager is responsible for the strategy, development, execution, reporting and optimization of global campaigns, working with internal stakeholders, including Product Marketing, Field Marketing, Brand Marketing, Segment Marketing, Executive Programs, and more, as well as external agencies and third-party content developers and publications.

The ideal candidate will be able to manage multiple programs at one time, and will have a proven track record executing integrated lead generation campaigns from ideation through launch that drive demand, acquire new leads, increase product adoption, and expand awareness of AWS solutions.

Key job responsibilities
* Lead the strategy, development, and optimization of integrated multi-channel campaigns, focused on key AWS priority solution themes and topics that are designed to generate awareness and leads for AWS Sales teams globally.
* Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement integrated multi-channel campaign strategies.
* Create evergreen programs with continuous testing and optimization to create awareness, drive consideration, and generate leads and adoptions at scale across a number of audience segments.
* Utilize customer buyer’s journey to architect innovative multi-touch engagement programs.
* Orchestrate campaign and content development across a network of contributors and stakeholders.
* Develop rich, bar-raising content designed to shift perception and acquire net-new marketable contacts.
* Manage program budget with accountability for campaign return on investment (ROI).
* Partner with external agencies in support of campaign asset creation and execution.
* Dive deep into data with reports and dashboards in Amazon QuickSight and Adobe Analytics to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making focused on campaign optimization.
* Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.
* Travel Required: up to 15%, may include occasional international.

A day in the life
During campaign development you will work collaboratively with key stakeholders and partners, including Product, Field, Brand, and Segment Marketing teams, as well as agencies, to develop campaign strategy and supporting content. You will then work in close collaboration with Digital, Field, and Paid Media marketing teams to activate and launch the campaign. Post launch, you will track campaign results and report weekly and monthly performance to key stakeholders. You will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as campaign optimizations to be implemented based on insights garnered from data.

About the team
Global Campaigns focuses on landing core marketing messages, consistently, around the world. We deploy large-scale, localized, integrated marketing campaigns that are optimized for B2B buyers. Our programs are designed to generate awareness, event registrations, leads, and SQL pipeline. We work with teams across the organization to develop campaign strategy and content. Our programs are executed with a combination of local (field) and central (global) tactics.