Manager, GenAI - Publishing

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

We’re looking for a Program Lead to help transform how our editorial and publishing teams create, curate, and distribute content. This role will own how we harness that potential. You’ll combine strategic vision, hands-on experimentation, and deep collaboration to identify the right opportunities, prove out what works, and bring scalable AI tools and workflows into the heart of our publishing process. This work is in collaboration with Marketing Operations to leverage existing tools and practices. 

This role sits at the intersection of editorial craft, technology, and product development. You’ll partner with ML scientists, data scientists, global program lead, product managers, and creative leaders to pilot new tools, design responsible AI guardrails, and guide adoption across teams. You’ll be equally comfortable rolling up your sleeves to test and prototype as you are shaping strategy and influencing cross-function partners. Your work will help editors and storytellers explore new creative possibilities, and maintain the high standards our audiences expect — while making sure AI is used responsibly and effectively.

Core responsibilities

• Identify and prioritize use cases by collaborating with editorial, publishing, product, and data teams; balance impact, feasibility, and strategic fit

• Lead and personally run experiments — prototype, test, and refine AI solutions; gather user feedback and iterate quickly

• Build and manage testing frameworks to evaluate model results for editorial needs, workflow effectiveness, editorial standards, and ROI

• Set the AI roadmap for editorial and publishing: define where AI can accelerate content creation, curation, and distribution

• Evaluate build vs. customize vs. buy options for AI tools in partnership with Product/Engineering

• Partner closely with ML scientists and data scientists to influence model development and tune outputs for editorial needs (tone, accuracy, safety)

• Develop and maintain editorial guardrails — style, voice, fact-checking, and responsible AI use

• Track, measure, and report impact — performance, efficiency gains, content quality, adoption, and user satisfaction

• Foster cross-functional collaboration with Marketing, Product, Data, and Legal/Policy teams to ensure alignment and compliance

• Stay on top of trends — emerging models, tools, and workflows relevant to publishing and storytelling

Skillset and Experience 

• AI/ML literacy – solid understanding of generative AI concepts to partner with technical teams (LLMs, RAG, prompting, fine-tuning, model evaluation)

• Experimentation & prototyping – ability to partner with technical teams to design, run, and interpret pilots (A/B tests, quality evaluations, feedback loops)

• Product thinking – can define use cases, assess build/customize/buy trade-offs, and shape a roadmap

• Data & analytics – comfortable with metrics, experimentation frameworks, and measuring adoption/ROI

• Storytelling and editorial expertise — understanding of how great stories are shaped, packaged, and distributed across publishing and marketing channels

• Editorial judgment – understands publishing workflows, editorial standards (voice, tone, accuracy, ethics)

• Change management & adoption – able to coach creative teams, write guidance, and champion new tools

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $170,000 - $360,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment.  Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.