Field Marketing Manager DACH

Welcome to the video first world

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now….

Meet Synthesia

We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers and what 1,200+ people say on G2.

In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. We’ve raised over $150M in funding from top-tier investors, including Accel, Nvidia, Kleiner Perkins, Google and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

We're seeking a dynamic Field Marketing Manager to grow and drive demand, with a primary focus on the DACH region. In this role, you will create and manage B2B field marketing campaigns to drive high-quality leads for our DACH commercial team. You’ll lead the planning and execution of these campaigns while working cross-functionally with the marketing, sales, and customer success to reach the right audience at the right time. We want someone with a strong sense of ownership who expects to be hands-on from start to finish.

The role:

• Develop integrated field programs, mapping audience-centric themes to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
• Work closely with our sales and customer success team and forge strong communication and processes between teams
• Execute regional field marketing campaigns including, but not limited to trade shows, owned events, user conferences, webinars, and other lead generation activities
• Plan and execute marketing strategy with other marketing team members
• Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
• Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards
• Travel between our European and US offices in addition to the events you will be organizing. It's essential that you're open and willing to travel as and when required

Essential Skills and Experience:

• Knowledge of HubSpot/SFDC
• German language native
• Strong written and verbal communication
• Strong attention to detail, accuracy and creative skills BA/BS degree, preferably in marketing, PR or business
• 3-5 years of marketing experience, preferably in B2B marketing including specific experience with multi-touch campaigns, events, demand generation, and multi-channel
• Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads
• Deep understanding of how to manage and optimize the lead handoff from marketing to sales.
• Demonstrated success working in a collaborative, cross-team capacity—both internally and externally
• Experience in the software industry sector, highly desirable
• Demonstrated track record of generating innovative content and campaigns that exceed target goals