Demand Generation Director

C3 AI (NYSE: AI), is the Enterprise AI application software company. C3 AI delivers a family of fully integrated products including the C3 Agentic AI Platform, an end-to-end platform for developing, deploying, and operating enterprise AI applications, C3 AI applications, a portfolio of industry-specific SaaS enterprise AI applications that enable the digital transformation of organizations globally, and C3 Generative AI, a suite of domain-specific generative AI offerings for the enterprise. Learn more at: C3 AI

C3 AI is seeking a data-driven Director of Demand Generation to lead our pipeline creation strategy and execution. This role is responsible for building and optimizing programs that generate high-quality leads and accelerate enterprise sales cycles. You will work within the Marketing team and in close collaboration with the Sales, Product Marketing, Partner Marketing, Communications & Content, and Web Development teams.

The ideal candidate has a proven track record of designing and executing integrated demand generation programs that drive measurable impact — particularly in enterprise B2B or SaaS environments.

Responsibilities:

• Develop and execute global demand generation campaigns that drive brand awareness and qualified pipeline for C3 AI across industries and solution areas
• Own end-to-end campaign strategy and execution across email, digital advertising, paid and organic social, SEM, web, and virtual events
• Develop and execute a digital marketing strategy including person-based and account-based advertising, retargeting, and display campaigns to generate and accelerate pipeline
• Track and analyze funnel performance across all channels; continuously optimize based on conversion and ROI
• Develop and manage agencies and budgets across paid media and digital channels
• Manage campaign calendar and collaborate with internal stakeholders on launch plans, creative assets, content, and tracking across 130+ Applications and the C3 Agentic AI Platform
• Partner with Sales and Business Development Representative (BDR) teams to align campaign strategy to pipeline goals, target accounts, and sales motions
• Collaborate with Marketing Operations to ensure accurate attribution and reporting
• Partner with Alliances and Field Marketing to amplify reach through channel, partner, and regional programs
• Report campaign performance and insights to Marketing and company leadership

Qualifications:

• Bachelor’s degree in Marketing or a related field
• 6–10 years of experience in demand generation, digital marketing, or growth marketing at an enterprise B2B software or SaaS company
• Proven ability to develop and scale integrated campaigns that deliver measurable pipeline
• Expertise across multiple channels, including digital media, email, SEM, paid social, ABM, and webinars
• Strong analytical mindset; able to translate data into actionable insights
• Excellent project management skills and attention to detail
• Comfortable working in a fast-paced, high-performance environment
• Bonus: experience in AI, data/analytics, or enterprise IT markets

C3 AI is proud to be an Equal Opportunity and Affirmative Action Employer. We do not discriminate on the basis of any legally protected characteristics, including disabled and veteran status.