Content Marketing Manager

About Leonardo.Ai

Leonardo.Ai, an Australian tech startup now a part of Canva, is on a transformative mission to democratise design and ignite the world's creativity through our groundbreaking AI-powered platform. With over 30 million users worldwide and counting, we're just getting started.

The Role:

We are looking for a strategic and highly creative Content Lead to inspire, educate and engage our global base of creators. You’ll build out the content function from its early foundational stages to a highly respected brand that the market thinks of first regarding generative AI. Working collaboratively with marketing, creative and product teams, you’ll be inspired to deliver sharp thinking and quality content that delivers on our business growth goals.

Job Responsibilities:

• Develop and own the content strategy, aligning with audience needs, market trends, and storytelling best practices to establish our brand as an industry leader.

• Build and execute a scalable content program, ensuring high production quality while maintaining efficiency and agility.

• Create, edit, and oversee high-quality content, including articles, guides, reports, newsletters, video scripts, and more, to support rapid content production.

• Recruit, manage, and mentor a team of freelance content producers, writers, editors, and designers to enable efficient content creation and distribution.

• Deeply understand the generative AI space and the evolving needs of creative users, mapping content to different stages of their journey to maximise impact.

• Collaborate closely with marketing, creative, and product teams to identify content gaps, develop campaigns, and drive engagement across all channels.

• Monitor performance data to refine and scale high-performing content, continuously optimising for reach, engagement, and conversion.

• Stay ahead of industry trends and audience behaviour, leveraging insights to evolve the content strategy and ensure our brand remains top-of-mind.

Qualifications & Skills:

• Commercial experience in content marketing, driving business impact with a mix of strategic and hands-on roles

• Excellent communication and storytelling skills, an editorial background is a bonus but not essential

• Proven experience in building a content program from the ground up

• Ability to analyse data, generate insights, and report on content effectiveness

• Strong project management skills and ability to multitask in a fast-paced environment.

Our Culture:

• Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment where everyone feels valued and empowered. At Leonardo AI, your unique perspectives and experiences are welcomed and essential to our success.

• Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility to work remotely or from our vibrant offices. We have employees all over Australia, ensuring you can thrive personally and professionally.

• Empowering Growth: Your development is our priority. We offer continuous learning opportunities and career growth tailored to your goals. You’ll be encouraged to grow and excel in your career at Leonardo AI.

• Impactful Work: Join us in shaping the future of AI. You'll work on innovative projects that have a meaningful impact, and your contributions will help drive advancements in AI creativity.

Leonardo.Ai Benefits:

• Impact the Future of AI

• Competitive salary and equity

• Remote and hybrid work options

• 6 weeks working abroad

• 18 weeks of gender-neutral paid parental leave

• Wellness budget

• Home office budget

• Training and conference expenses

• Fun and engaging company events, both virtual and in-person