B2B Growth Marketing Lead
Job Description
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
Anthropic is seeking a highly analytical B2B Growth Marketing Lead to join our marketing team. You'll be embedded within our B2B marketing organization, providing strategic guidance and hands-on execution across our core performance channels: SEO, paid media, and lifecycle marketing programs. Think performance marketer, but for the B2B enterprise space.
In this role, you'll architect data-driven growth strategies that deliver predictable, scalable pipeline generation. You'll own the analytical frameworks that measure complex, multi-touch customer journeys and optimize channel performance. This is an opportunity to apply performance marketing rigor to enterprise B2B growth for a company at the forefront of responsible AI development.
Responsibilities:
- Channel Strategy & Execution: Own strategic development and tactical execution of SEO, paid media (LinkedIn, Google, 6sense/ABM platforms), and lifecycle marketing programs. Identify, evaluate, and test new channels to diversify acquisition strategies
- ICP Targeting & Optimization: Develop sophisticated targeting strategies to reach ICPs across channels, provide platform-specific creative guidance, and collaborate to improve MQL signals and campaign efficiency
- Analytics & Measurement: Partner with Data Science teams to guide attribution models and measurement frameworks. Define KPIs, interpret complex data, and communicate performance insights to stakeholders
- Lifecycle & Growth: Identify opportunities for lead nurturing and account expansion, optimizing customer journey progression and conversion funnels across multiple touchpoints
- Cross-functional Collaboration: Work closely with Sales, RevOps, and Product Marketing teams to optimize lead qualification, handoff processes, and go-to-market alignment
You may be a good fit if you have:
- 10+ years of performance marketing experience in B2B software companies with deep expertise in SEO, paid media, and lifecycle marketing
- Strategic Leadership: Track record of building scalable growth strategies in fast-paced, high-growth technology companies outside of agency settings
- Enterprise B2B Focus: Proven success driving pipeline and revenue growth in complex, multi-stakeholder buying environments with significant marketing budgets
- Analytical Excellence: Strong analytical mindset with ability to interpret complex data, guide measurement frameworks, and translate insights into scalable strategies
- Channel Expertise: Experience with account-based marketing platforms, multi-touch attribution, and optimization of sophisticated conversion funnels
- Stakeholder Management: Exceptional communication skills with experience influencing cross-functional teams and presenting complex performance data to senior leadership
Strong candidates may also have:
- Vertical industry expertise with demonstrated success marketing to specific enterprise sectors
- Experience with AI/ML products or emerging technology categories
- Proficiency with advanced analytics platforms and marketing automation systems
- Track record of implementing ABM at enterprise scale
- Background building marketing programs for new product categories
At Anthropic, we believe that the highest-impact marketing happens when diverse perspectives come together to solve complex problems. We value a collaborative environment where team members can thrive and contribute to our mission of building AI systems that are safe, beneficial, and aligned with human values.
The expected salary range for this position is:
Logistics
Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
How we're different
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Come work with us!
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process
